About Annie Sloan Chalk Paint

The Original Decorative Paint Since 1990

In 1990, British colour expert Annie Sloan invented the original Chalk Paint® — a revolutionary decorative paint designed to be easy to use, endlessly versatile, and perfect for transforming furniture and interiors.
Chalk Paint® has a velvety, ultra-matt finish and requires no priming or sanding — making it ideal for both beginners and experienced painters. It can be applied to wood, metal, laminate, concrete, indoors or outdoors, and can be thinned with water for a wash effect or used thickly to create texture.
 

Bring Old Furniture to Life

There is something deeply satisfying about breathing new life into old, forgotten pieces. Whether it’s a family heirloom, an op-shop find, or something tucked away in storage, Annie Sloan Chalk Paint® makes it easy to transform and upcycle your furniture — and create something unique for your home.
With its beautiful colour palette and ease of use, Chalk Paint® inspires creativity and encourages everyone to pick up a brush.
 

Available at Madder & Rouge

At Madder & Rouge, we are proud to be the exclusive Auckland Central stockist of Annie Sloan Chalk Paint®. We carry the full range of colours, waxes, lacquers, tools, and expert advice to help you start your next project.